MAKING WAVES
Guilt, Be Gone
DESSERTS DON’T HAVE TO SPOIL DIETS, AS THE FOLKS FROM GFI SUPERFRUIT BOWLS & SHAKES KNOW ALL TOO WELL. NOW THEY’RE BRINGING THEIR BRAND OF HEALTHY GOODNESS TO KALLANG WAVE MALL.
04-Dec-2019

“A MOMENT ON THE LIPS, FOREVER ON THE HIPS” is a popular adage that sums up many relationships towards dessert — and it’s easy to see why. Sweet treats are often laden with artificial and added sugars, raising the risk of diabetes and unpleasant weight gain. But not the treats at GFI Superfruit Bowls & Shakes, explains the brand’s Brand Manager, Jacintha. “Customers can look forward to freshly-crafted superfruit bowls that are dairy-free, vegan-friendly and made entirely from fruits and nuts, with no added sugar.” These creations, such as the popular Cocoa Almond Fudge Superfruit bowl [$4.90 (Junior); $6.90 (Regular)], have won scores of fans online. “regulars liken the bowl to chocolate fudge, minus the jelak (sick of eating) feeling and guilt.”

ECO-FRIENDLY TREATS

Your guilt-free indulgence aren’t limited to the food you eat. You can also take heart that GFI Superfruit Bowls & Shakes is an eco-conscious brand, with more than half its products using recyclable packaging. The brand will also eliminate the use of all non-biodegradable packaging by the first quarter of 2020.

FROZEN GOODNESS

The key to the brand’s guilt-free indulgences (which incidentally, is what GFI stands for) lies in the freshness of its ingredients. By freezing ingredients at their peak ripeness, the brand retains each ingredient’s nutrients and flavour. These ingredients are then blended into a frozen treat with an ice cream-like texture.

For the folks at GFI Superfruit Bowls & Shakes, the move to Kallang Wave Mall represents more than just a new location. It also marks the first time that the shop has a permanent location; previously, it operated from pop-up stalls at festivals and events. But the brand realised that the clientele of Kallang Wave Mall matched their own perfectly. Says Jacintha, “We wanted to first build a community revolving around active lifestyle and clean eating, and thought Kallang Wave Mall would be a good base to start with since it is located within Singapore Sports Hub and is a natural catchment of active-living enthusiasts.”

GFI Superfruit Bowls & Shakes
Kallang Wave #02-13 (Beside Food Court), 1 Stadium Singapore 397628